Hard Candy

Hard Candy Fitness Toronto

Toronto’s Hard Candy Fitness was chosen as Canada’s first location for Madonna’s upscale fitness club. We had the pleasure of designing and developing their CMS driven website.

The Challenge

Hard Candy Fitness was looking for a hip and exciting new website with a focus on conversions for their soon to be open Toronto Club. Our client wanted to bring a fresh look to their world-class club, keeping within the company’s brand guidelines and cohesive design employed across all of their online properties.

The Process

We engaged this project with a focus on converting visitors into club members through a brand cohesive design language, clearly defined content presentation and a rich visual experience, making getting fit their priority.

Present. Inform. Convert.

Converting website visitors into members can be a daunting task. We iterated through multiple landing page designs, working around content, fitness schedules, membership benefits and media towards a cohesive brand experience. Presenting the user with relevant information, clearly defined membership benefits and and an intuitive and unobstructed method of registering proved to be fundamental to increasing signup rates.

Getting fit was never easy

We created a highly converting landing page in line with Hard Candy Fitness’ brand guidelines. We presented visitors with an intuitive interface which allowed discovery of relevant content and information a breeze so they could focus on their journey to getting fit and leading a healthy lifestyle.

Client Testimonial

“The pages look absolutely great! Thank you for your hard work!”

Ashkan Rahimi, Marketing Coordinator

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