Strategy & Advice

Strategy allows us to build projects from experience

All great ideas deserve nurturing. Our web design & development strategy focuses on empathy and what drives user behavior, so we can best transform napkin sketches into powerful ideas.

From Discovery to Definition

Our web design & development strategy helps predict what will move the audience; what will get them to play, click, laugh, and engage.


We want to know your user. Primary and secondary research help us understand their preferences, their habits, and why they arrived at your doorstep. With this knowledge, we can direct and change their behavior with predictability.

Context Analysis

We want to know your world. We will work with you to identify and examine factors that influence your project, like competitors, barriers to access, and use cases. This enables us to engage your user at the right time with the right message.

Feature Planning

We want to know what works. Driven by client-valued functionality, we calculate which features help your project tell the best story. These shape the final architecture of your experience into something the customer will love.

Project Roadmap

We want to know what’s next. More than a development timeline, the roadmap lets us plan releases against your project's goals accurately and elegantly.

Strategic Service Offerings

Strategy is always part of the process. But sometimes strategic services can be projects all their own. Our previous clients have asked us to perform things like:

“You guys nailed it. I had a great time working with you guys, and the quality is spot on.”

Michael Racioppo  —  Digital Manager, Media Classified

It’s worth the effort

A solid web design strategy takes a mixture of time and insight, but yields an informed plan that enables us to take your project from good to great.

We plan ahead for success.

It’s worth integrating

The strategic phase of a project can unearth truths about the way customers interact with you. These insights can have lasting impact on the way you do business, even outside the digital setting.

Let’s discover something new, together.

Have an idea?

Let's build it together!

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Latest Project

Dolce Lighting is our latest Shopify project.