Changing The Face Of Fitness
Toronto’s Hard Candy Fitness was chosen as Canada’s first location for Madonna’s upscale fitness club. We had the pleasure of designing and developing their new online experience.
The Challenge
Hard Candy Fitness was looking for a hip and exciting new website with a focus on conversions for their soo to be open Toronto Club. Our client wanted to bring a fresh look to their world-class club, keeping within the company’s brand guidelines and cohesive design employed across all of their online properties.
The Process
We engaged this project with a focus on converting visitors into club members through a brand cohesive design language, clearly definied content presentation and a rich visual experience, making getting fit their priority.
Present. Inform. Convert.
Converting website visitors into members can be a daunting task. We iterated through multiple landing page designs, working around content, fitness schedules, membership benefits and media towards a cohesive brand experience. Presenting the user with relevant information, clearly definied membership benefits and an intuitive and unobstracted registration funnel proved to be fundamental in increasing signup rates.
Getting fit was never this easy.
We created a highly converting landing page in line with Hard Candy Fitness brand guidelines. We presented visitors with an intuitive interface which allowed the discovery of relevant content and information a breeze so they could focus on their journey to getting fit and leading a healthy lifestyle.
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Author — President, Hard Candy